Swiftrics vs. WordPress

Your site should work. Not just survive.

WordPress is powerful — but for small business owners it's a part-time job. Security patches, plugin conflicts, hosting bills, and slow load times. Swiftrics handles all of that so you don't have to.

Try Swiftrics free for 14 days
Zero plugins

CDN, SSL, SEO, and backups are built in. No plugin directory required.

One bill

Domain, hosting, SSL, and CMS — one subscription, no surprise invoices.

Instant speed

AWS CloudFront CDN delivers your pages fast — no caching plugin needed.

Side by side

Feature
WordPress
Swiftrics
Domain registration
Extra cost (~$15/yr)
Included in every plan
Hosting
Separate bill ($10–30/mo)
Included
SSL certificate
Via hosting or plugin
Automatic, always on
CDN / performance
WP Rocket or similar ($50–99/yr)
AWS CloudFront — built in
Security & updates
Your responsibility
Fully managed
SEO controls
Yoast plugin ($99/yr)
Built-in meta, sitemaps, schema
Backups
Manual or plugin (~$50/yr)
Automatic
Setup time
Hours to days (plugins, themes, config)
Live in minutes
Content editor
Block editor (Gutenberg)
Clean block editor
Developer required?
Often, yes
Never

What WordPress really costs

The $0 open-source price tag hides a stack of recurring expenses most small business owners don't see coming.

WordPress — typical year

  • Managed hosting (WP Engine, Kinsta) $240–$360
  • Domain registration $15
  • Premium theme $59–$99
  • Yoast SEO Premium $99
  • Caching plugin (WP Rocket) $59
  • Backup plugin (UpdraftPlus) $70
  • Total $542–$702/yr
  • Plus your time managing updates, security alerts, and plugin conflicts.

Swiftrics — typical year

  • Swiftrics Starter (domain + hosting + CMS) $228
  • SSL certificate Included
  • AWS CloudFront CDN Included
  • SEO tools Included
  • Automatic backups Included
  • Security & updates Included
  • Total $228/yr
  • Plus your time managing your site content — not your infrastructure.

Common questions about switching

Yes. Swiftrics supports content import so you can bring your existing pages and posts over. For most small business sites — a handful of pages, a contact form, and some images — the migration takes under an hour.
Yes. You can transfer your domain to Swiftrics and manage it here, or keep it at your current registrar and point it to your Swiftrics site via DNS. Either way works.
Most small business websites use plugins for things Swiftrics already handles: SEO, forms, caching, backups. If there's a specific feature you rely on, reach out and we'll tell you honestly whether Swiftrics covers it.
Swiftrics preserves your URL structure and generates proper redirects when needed. The faster page speeds from AWS CloudFront typically improve Core Web Vitals, which Google uses as a ranking signal.
Your 14-day free trial requires no credit card. If it's not the right fit, you haven't spent anything. You own your content and can export it at any time.

Ready to stop managing infrastructure?

14-day free trial. No credit card required. Your site, live in minutes.

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