Tips for small
business websites.
Practical guides on SEO, content strategy, and getting the most out of your website — written for business owners, not developers.
The 5-page website every small business needs
Home, About, Services, Blog, and Contact — why these five pages form the foundation of every effective small business website, and what each one needs to accomplish.
How to write a meta description that actually gets clicked
Your meta description is your ad in Google search results. Here's how to write one that earns the click — and the common mistakes that make people scroll right past you.
Why your About page is your most underrated sales page
Customers want to know who they're buying from. A great About page builds trust before the first conversation — and most businesses completely waste it.
Static HTML vs. WordPress: what the numbers actually show
We ran the same site on WordPress and as static HTML, measuring real Core Web Vitals scores. The gap wasn't surprising — the size of the gap was.
Internal linking for small business websites: a practical guide
Internal links help search engines understand your site structure and pass ranking authority between pages. Here's a simple system for doing it right.
How fast your website loads affects how customers feel about your business
A slow site makes your business look less credible before a customer reads a word. First impressions happen in milliseconds — and they're hard to undo.
Put these tips to work.
Start a free Swiftrics site and apply everything you've learned — in minutes.