Swiftrics vs. Wix

Your site. Not Wix's billboard.

Wix gets you started quickly — but their free plan plasters "Created with Wix" on your site, and the jump to a real plan is pricey. Swiftrics is built for businesses that want a professional web presence without paying for someone else's brand.

Try Swiftrics free for 14 days
No Wix branding

Free Wix sites show a banner ad. Every Swiftrics plan is 100% your brand.

Faster pages

Wix's bloated editor code slows down published sites. Swiftrics uses AWS CloudFront CDN.

Domain included

Every Swiftrics plan includes a domain. Wix charges separately.

Side by side

Feature
Wix
Swiftrics
Wix branding removed
Paid plans only
Always — every plan
Domain included
Extra cost or higher plan
Every plan
Page delivery speed
Dynamic, editor-heavy HTML
AWS CloudFront CDN
SEO controls
Basic, limited schema
Full meta, sitemap, schema
Entry price (single site)
$36/mo (Business, billed monthly)
$19/mo (Starter)
Template switching
Not possible after launch
Change anytime
SSL certificate
Included
Included
Content export
Limited, Wix-specific format
Full export anytime

Wix pricing as of 2025. Subject to change.

The cost of "free" adds up

To get a professional Wix site — your own domain, no Wix branding, real storage — you're already at a higher price than Swiftrics.

Wix — typical year (Business plan)

  • Business plan (billed monthly) $432
  • Domain (not included in lower plans) $15–20
  • Total $447–$452/yr
  • One website. Slower than CloudFront. Locked into Wix's template after launch.

Swiftrics Starter — typical year

  • Swiftrics Starter (domain + hosting + CMS) $228
  • AWS CloudFront CDN Included
  • Full SEO toolkit Included
  • Total $228/yr
  • About half the price of a professional Wix site — and no branding or template lock-in. Multiple locations? Add a page for each on one site — stronger local SEO than splitting across separate sites.

Common questions about switching

Yes. Swiftrics uses a clean block-based editor — add text, images, and sections without writing any code. It's intentionally simpler than Wix, which means fewer ways to accidentally break your layout.
Wix doesn't offer a clean content export, so migration is largely a manual process. For most small business sites — a handful of pages and images — this takes an hour or two. We can help.
If you purchased a domain through Wix, you can transfer it to Swiftrics. Alternatively, you can point it to Swiftrics by updating the DNS at Wix. Either approach keeps your domain and avoids any downtime.
Page speed is a Google ranking factor. Wix sites are known to score poorly on Core Web Vitals. Switching to Swiftrics with AWS CloudFront delivery typically improves your scores, which can help — not hurt — your rankings over time.
Yes — this is a Swiftrics strength, and we'll steer you toward the setup that actually wins local SEO: one site with a dedicated page per location — each with its own address, hours, LocalBusiness schema, and a store-locator map. That keeps all your search authority on a single domain instead of splitting it across separate sites (what Wix pushes you toward, one plan per location). Extra domains are available too, and each can redirect either to your main site or straight to a specific page — point downtown.yourbrand.com at your Downtown location page, for example.

Your business. Your brand. Not Wix's.

14-day free trial. Your site, live in minutes.

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