Swiftrics
vs.
Wix
A Wix alternative for
small business websites.
Wix gets you started quickly. Swiftrics is built for businesses that want a professional web presence.
Try Swiftrics free for 14 daysFaster pages
In our September 2026 test of 10 paid Wix sites, pages loaded about 930 KB of JavaScript. Swiftrics pages load about 6 KB.
Domain included
Every Swiftrics plan includes a domain. Wix includes one for the first year on yearly plans.
Side by side
Feature
Wix
Swiftrics
Domain included
First year, on yearly plans
Every plan
JavaScript per page (our test)
About 930 KB
About 6 KB
Entry price, billed yearly
$204/yr (Light)
$190/yr (Starter)
Template switching
Not possible on an existing site
On any plan, you can switch to any of our 8 built-in templates at any time. Your pages and content stay as they are, and the change goes live the next time you publish.
SSL certificate
Included
Included
Content export
Limited, Wix-specific format
Download your whole published site anytime
Competitor pricing checked September 2026.
SEO that happens when you publish.
Swiftrics names your images from their alt text or the page's headline, builds your sitemap, and checks your whole site for broken links every time you publish. On Wix, link checking is an app you find and install.
The cost of "free" adds up
To get a Wix site with your own domain, you're already at a higher price than Swiftrics.
Wix Light, billed yearly
- Light plan (billed yearly) $204
- Domain First year included
- Total $204/yr
- One website. Locked into Wix's template after launch. In our September 2026 test of 10 paid Wix sites, pages took a median 9.2 seconds to show their main content on a simulated phone; Swiftrics took about 0.9 when we re-tested on September 30.
Swiftrics Starter, billed yearly
- Swiftrics Starter (domain + hosting + CMS) $190
- AWS CloudFront CDN Included
- Full SEO toolkit Included
- Total $190/yr
- Less than Wix Light, with 5 GB of storage instead of 2 GB. Multiple locations? Add a page for each on one site: stronger local SEO than splitting across separate sites.
Common questions about switching
Yes. Swiftrics uses a clean block-based editor: add text, images, and sections without writing any code. It's intentionally simpler than Wix, which means fewer ways to accidentally break your layout.
Wix doesn't offer a clean content export, so migration is largely a manual process. For most small business sites, a handful of pages and images, this takes an hour or two. We can help.
If you purchased a domain through Wix, you can transfer it to Swiftrics. Alternatively, you can point it to Swiftrics by updating the DNS at Wix. Either approach keeps your domain and avoids any downtime.
Swiftrics serves pre-built files from a CDN. Page speed is one of Google's ranking signals, and what you gain depends on what your old site was doing.
Yes. This is a Swiftrics strength, and we'll steer you toward the setup that actually wins local SEO: one site with a dedicated page per location, each with its own address, hours, LocalBusiness schema, and a store-locator map. That keeps all your search authority on a single domain instead of splitting it across separate sites (what Wix pushes you toward, one plan per location). Extra domains are available too, and each can redirect either to your main site or straight to a specific page, point downtown.yourbrand.com at your Downtown location page, for example.