Swiftrics Blog
Practical guides on SEO, page speed, and content for small business websites, written for business owners rather than developers.
SEO for dentists: what actually brings in new patients
Most dental SEO advice is written to sell a retainer. The map pack decides who gets called, your Business Profile feeds it, and the highest-intent page on a dental site is the one almost nobody builds: insurance.
How to choose a domain name
Most advice on this is written for startups. If you are a plumber, a bakery or a law firm, the decision is simpler than the internet makes it sound.
SEO for photographers
Photography has a specific SEO problem: the thing you sell is the thing that makes your site slow, and search engines cannot see any of it.
A blog post template that works for small businesses
Title, answer, explanation, exceptions, next step. The structure that answers a customer question properly, and how to use it in about forty minutes.
What makes a landing page work
A landing page is a page with one job. Almost every mistake people make with them comes from forgetting that.
How to build a church website
A practical walkthrough in the order you should actually do it, assuming nobody on your team does this for a living. Which is usually the case.
Local SEO for small business, in the order that actually matters
Most local SEO advice is forty things with no indication of which two matter this week. Here they are in order, and the first one outweighs the rest.
How to choose an AI website builder, from people who sell one
Almost everything sold as an AI website builder is a generator that helps once, at setup. The question worth asking is what it does for you in month nine.
What it actually means to connect an AI to your website
Most AI website tools generate a site once and walk away. This is the other kind: an assistant connected to the real site, working on it for as long as you keep asking.
What a small business website actually costs
The same five-page site can be quoted at four hundred dollars or fourteen thousand, both in good faith. Here is where the money actually goes.
SEO for restaurants: getting found by people who are already hungry
Restaurant search is unlike any other kind. The person searching is nearby, deciding now, and will act within the hour. Here is what actually moves the needle.
Trade websites, where the whole job is answering the phone
Someone's water heater is leaking right now. They will call whoever makes it obvious they will come out today. Everything else is secondary.
Contractor websites, for an industry people are afraid to hire from
Everyone hiring a remodeler has heard a horror story. Your site's job is making someone feel safe enough to have you in their house.
Salon websites, for people who already have a full Instagram
Instagram does most of the work already. The reason to have a website is that nobody can take it from you. Prices, availability, and where you are.
Law firm websites, and the bar rules nobody mentions when selling you one
Every state regulates attorney advertising, and your website is advertising. That plus a page per practice area is most of what a firm site needs.
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