Swiftrics Blog
Practical guides on SEO, page speed, and content for small business websites, written for business owners rather than developers.
Church websites, built by whoever volunteered
Your website is not for your members. It is for the person working up the nerve to visit, and it should answer the questions they would feel awkward asking.
Dental websites, without the twelve thousand dollar quote
Dental web design routinely runs five figures. A dental site is about eight pages, and most of what a patient needs from it is factual.
Real estate websites that work when your listing is the reason someone called
You will not outrank Zillow for a property address. What you can own is the neighborhood knowledge no national database will ever write.
Restaurant websites that load before your customer gives up
A restaurant website that answers the five things customers actually ask, fast, on a phone, with the menu as real text instead of a PDF.
Why your small business website loads slowly, and what to do about it
Page speed is one of the most important and most overlooked factors in both search rankings and customer conversion. Here's what's slowing you down and how static hosting fixes it.
The 5-page website every small business needs
Home, About, Services, Blog, and Contact, why these five pages form the foundation of every effective small business website, and what each one needs to accomplish.
How to write a meta description that actually gets clicked
Your meta description is your ad in Google search results. Here's how to write one that earns the click, and the common mistakes that make people scroll right past you.
Why your About page is your most underrated sales page
Customers want to know who they're buying from. A great About page builds trust before the first conversation, and most businesses completely waste it.
Static HTML vs. WordPress: what the numbers actually show
We ran the same site on WordPress and as static HTML, measuring real Core Web Vitals scores. The gap wasn't surprising, the size of the gap was.
Internal linking for small business websites: a practical guide
Internal links help search engines understand your site structure and pass ranking authority between pages. Here's a simple system for doing it right.
How fast your website loads affects how customers feel about your business
A slow site makes your business look less credible before a customer reads a word. First impressions happen in milliseconds, and they're hard to undo.
Put these tips to work.
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