Industries articles.
Practical guides on industries for small business websites, written for business owners, not developers.
Trade websites, where the whole job is answering the phone
Someone's water heater is leaking right now. They will call whoever makes it obvious they will come out today. Everything else is secondary.
Contractor websites, for an industry people are afraid to hire from
Everyone hiring a remodeler has heard a horror story. Your site's job is making someone feel safe enough to have you in their house.
Salon websites, for people who already have a full Instagram
Instagram does most of the work already. The reason to have a website is that nobody can take it from you. Prices, availability, and where you are.
Law firm websites, and the bar rules nobody mentions when selling you one
Every state regulates attorney advertising, and your website is advertising. That plus a page per practice area is most of what a firm site needs.
Nonprofit websites that survive the executive director leaving
The technology is rarely the problem. Continuity is. A nonprofit site serving three audiences at once, built so more than one person can keep it current.
Church websites, built by whoever volunteered
Your website is not for your members. It is for the person working up the nerve to visit, and it should answer the questions they would feel awkward asking.
Dental websites, without the twelve thousand dollar quote
Dental web design routinely runs five figures. A dental site is about eight pages, and most of what a patient needs from it is factual.
Real estate websites that work when your listing is the reason someone called
You will not outrank Zillow for a property address. What you can own is the neighborhood knowledge no national database will ever write.
Restaurant websites that load before your customer gives up
A restaurant website that answers the five things customers actually ask, fast, on a phone, with the menu as real text instead of a PDF.
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